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Introducing

Customer-Led Search Marketing

The SEO status quo is broken. You did what everyone else is doing – you hired a big SEO agency. They delivered a big plan and big dreams — and your team is either left holding a bag of keywords or their team is writing and delivering keyword-stuffed, human-less content leaving your bounce rate sky high.

No top-funnel fluff.

 

With our customer-led approach, we parse over 21.1 billion customer data points to put a spotlight on bottom and middle-funnel organic search opportunities that will make the biggest impact.

We ignore the top-funnel fluff that pads 80% of big agency plans and only deliver the bottom and middle-funnel opportunities.

Your content plan will always be rooted in existing customer demand; written and optimized with a human-first approach.

It’s what you need and what Google wants.

stage 1

demand map.

gaps.

gaps will highlight your existing digital footprint against the market potential for your core offering(s).

flow.

flow will map out where the demand is flowing in your market. We narrow and thin-slice over 21 billion customer data points highlighting meaningful demand flow. 

stacks.

stacks are mined from the flow map. Your stacks are bottom and middle-funnel content opportunities rooted in customer demand. They’re stacked and prioritized by intent and positioning difficulty. Your stacks will become your production schedule.

solutions.

stage 1

demand map.

a beautiful demand map documenting your gaps. flow. & stacks.

stage 2

plan.

your stacks will be carefully prioritized with your sales and marketing team. By the end of this stage your team will have an actionable production schedule.

stage 3

produce.

content must be produced and optimized with the customer at the heart of the approach. Our team will write and optimize your relationship-building content, or we can support or supplement your existing team to produce and optimize the content in-house.

stage 4

authority.

customer-led, quality content + authority is the magic formula you need to outrank the competition. We’ll help build your authority as your content goes live to achieve maximum ranking impact.

stage 5

support.

we believe the best support is provided by osmosis. If your in-house team is handling content production then we’ll be available for project-based, 1:1 private consultations to make sure your customer-led content and optimization adheres to best practices.

Packages start at $XX,XXX.00

What does the process look like?

This is a collaborative process and it starts with stage 1. This isn’t you doing a brain dump and Red delivering the demand map for it to sit on a digital shelf. This is a get your hands dirty and stoke the flames of our brains together kind of process.  The first stage will be split into four Zoom calls.

  • First call. 90 minutes. Discovery.
  • Second call. 60 minutes. Alignment. The initial demand analysis always creates questions & we need to be in alignment.
  • Third call. 90 minutes. Deep dive. Red’s final demand map will be delivered and walked through in detail.
  • Fourth call. 60 minutes. Recap & direction. After digesting the information presented, we’ll talk about which stack you want to sieze first. 
How do you define demand marketing?

Demand marketing is a marketing strategy for creating demand. Red has a different spin whereas we help position you to intersect with customers already demanding your solution. 

Have you ever not found a solid stack?

The stacks for each industry are markedly different. There is always an angle for inbound positioning. It all has to be weighed by alignment and the unique goals of the businesses. If I could identify a startup category that should dump our unique demand marketing model for traditional demand marketing it would be the truly innovative solutions that need to educate a market to introduce new ideas.

Yeah, we smash the box that everyone else is stuck in. If you’re interested in kicking the box over with us, enter your email below. We’ll be in touch.

Join 800k+ Customers

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